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Homi Khusrokhan
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Two global acquisitions
within a span of
two years have catapulted Tata
Chemicals to the second position in the global
soda ash industry. The company's managing director
Homi Khusrokhan played a key role in these acquisitions
and the integration
process.
Given the fact that commodity producers are vulnerable
to commodity cycles, will you continue to remain a commodity player or move up to
produce specialty products like global chemical majors?
Most global chemical majors are specialty producers and
they invest large sums to develop new chemical entities to spur growth. That option
was hotly debated in the company when we launched our globalisation drive five years
ago. In 2005-06, we started our innovation programme by setting up an R&D centre
to look at promising technologies
in chemistry and a new range of products. We decided to focus on nano and biotechnologies,
particularly the bio-nano interface.
Our bio-fuels project is an outshoot of this process.
However, innovation is a long-term strategy and it will take time to reveal its benefits.
Over a period of time, we want to move to more knowledge-intensive, less capital-intensive,
less polluting, cleaner and green technologies. But in the interim, we have to appreciate
that TCL is successful in the commodity business and it makes sense to consolidate
its global position in that segment. Over the next 10 years, we'll look at new technologies
and introduce a new range of products. Over a period of time, the face of TCL will
change.
How have global acquisitions helped you to achieve
your long-term vision?
Our global acquisitions were mainly to establish a meaningful
global presence in the industries
we are currently operating in, rather than to assist our long-term goal to move
into new technologies or products. If you want to operate in the commodity business, you have to participate in global trade flows. You need to de-risk your business
by operating in various countries, developing flexibility to serve global customers
from cost-effective locations - these were the reasons for our acquisitions. Through
our acquisitions, we have transformed from a small Gujarat-based synthetic soda
ash player, catering to only the domestic market, into a global major with majority
production coming from cheaper natural resources. Although we can't charge a premium
in the commodity business due to lack of differentiation, our flexibility and competitiveness
have increased due to access to low-cost raw material. We can now serve a particular
set of customers more efficiently than others.
What has TCL brought to the table for the acquired companies?
Both the companies we acquired were previously run by private
equity
(PE) players. So, an acquisition by a chemicals company, which understands them
and is ready to invest in them for a sustainable growth, is a good thing. We are
actively investing to help these companies grow.
For example, we invested in a sodium
bicarbonate facility in Brunner Mond Europe, which will become operational in early
2009. So, we have created a totally new line of business for this group. Similarly,
in Kenya we are looking at a major capacity expansion.
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